CHEVROLET MANCHESTER UNITED STRIKES NEW SHIRT DEAL

Chevrolet will be the new name on Manchester
United's shirts from the 2014-15 season.
Chevrolet, the club's official car partner, will become
only the fifth shirt sponsor in the club's 134-year
history from the 2014-2015 season, in a seven-year
agreement that has been signed for an undisclosed
amount.
United's commercial director, Richard Arnold, told
the club's official website, www.manutd.com: "This is
a fantastic, long-term deal for the club. We have been
partners with Chevrolet for only six weeks, but
already they have produced some fantastic ideas
that will benefit both the partnership and our 659
million followers around the world."
Arnold added: "They are a key partner on our current
tour and I know they have enjoyed experiencing the
buzz generated by our fanatical support and the sell-
out crowds in South Africa, China, and Europe.
"It is a great thrill for those of us who work with
partners all year round when an existing partner
steps up to being one of our principal partners. This
commitment to United and its fans will bring real
benefits to everyone who cares about the club."
Chevrolet will replace Aon, whose partnership with
United began in the 2010/11 season.
Alan Batey, General Motors' North America vice-
president, US sales and service, said: "We are
extremely proud to connect our brand, Chevrolet,
with Manchester United and its passionate
supporters all around the world.
"Manchester United's statistics are impressive, but
this relationship goes far beyond the numbers - this
relationship is about connecting our brand with the
deep-seated emotion that surrounds the team
everywhere it goes.
"When you consider the core values of Chevrolet, our
passionate customers around the world, and our rich
100-year history, the partnership with Manchester
United is a perfect fit.
"And, to be only the fifth name on the iconic red
jersey is a genuine honour. We very much look
forward to the road ahead and the opportunities we
have in partnering with such a legendary club."











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